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Help Centre

Changing your Apple email address

The email address on your account cannot be edited from the profile page. It is both how you sign in and where every order confirmation, shipping update and refund notice is sent, so we change it for you rather than leave it editable.

To have it changed, please contact us from the address currently on the account if you still have access to it. That one detail is what lets us confirm the request is really yours, and it makes the change immediate instead of something we have to verify another way.


If you no longer have access to that inbox

Tell us anyway. Give us the new address you would like to use along with an order number and the delivery postcode from a recent order, and we will verify it that way instead.


Signed in with Apple and never chose an email?

If you used Continue with Apple and picked Hide My Email, Apple created a random forwarding address for you β€” something ending in @privaterelay.appleid.com. It works, and our emails do reach you through it, but you have never seen it and cannot quote it to us. Many customers in this position assume they checked out as a guest, because nothing they recognise turns up when they search their inbox.

You can replace it with your real address yourself, without waiting for support.

Step 1 β€” Open your profile

Sign in and go to Account β†’ Profile.

Under the email field you will see a short note explaining the private relay address, and a button reading Use my real email.

Step 2 β€” Enter your real email

Type the address you actually use and tap Send code. We send a 6-digit code to that address to confirm it is yours and that it works.

Step 3 β€” Enter the code

Enter the 6 digits and tap Confirm. If the code has not arrived after a minute, check your spam folder or tap Resend.

Your sign-in does not change. You still tap Continue with Apple exactly as before β€” only where we send your receipts changes.


Good to know

  • Changing your email does not affect orders you have already placed. They keep their history and stay in Account β†’ Orders.
  • Emails we sent before the change stay in the old inbox. We can resend a confirmation to your new address if you need it.
  • Your store credit, cashback and saved addresses all belong to the account, not the email, so none of them move or reset.

Still need help?

Our support team is here to assist you with any questions.